Technology audit · Hospitality
Real case study: hotel technology audit in Menorca — 47 applications inventoried, 23% reducible SaaS spend, and a digitalization roadmap for a 4-property chain.
Audit + technology architecture
One ecosystem. Its connections.
Four properties, 400+ employees, a decade of growth piling up tools: PMS, booking engine, channel manager, department-level CRMs, critical spreadsheets owned by a single person. No one had the full list of what the chain used, paid for, or depended on. Leadership wanted to roll out AI but didn't know on what foundation.
02 / Context
When the PMS doesn't talk directly to the channel manager, someone does it by hand. When each department has its own CRM and none consolidates the guest history, marketing campaigns fire without real data. When only one person knows how the rate connector works, that person can't take a vacation.
Every manual integration is hours. Every unused SaaS license is money. Every single-owner system is an operational risk. Before adding new layers of automation or AI, leadership needs to know exactly what they're building on.
03 / Solution
We applied the Digital X-Ray methodology: kick-off, structured interviews with 12 functional areas, document collection (SaaS contracts, billing, accesses), real integration mapping, and per-system risk analysis. We cross-checked declarations against logs and billing to surface Shadow IT.
Kick-offAlignment with C-level, accesses, and steering committee
InventoryInterviews with 12 functional areas (operations, F&B, front desk, marketing, IT, HR, finance, etc.)
LicensesSaaS contracts, real billing, and per-user usage
IntegrationsData flow map between PMS, channel manager, CRMs, and operational tools
RisksOperational criticality, key-person dependencies, data exposure
RecommendationsExecutive session with conclusions and prioritized plan
We cross-check declarations against reality: SaaS billing, logs, and access records. Everything leadership didn't know was there shows up.
How information flows between PMS, booking engine, channel manager, and CRMs. What's done by hand, what breaks weekly.
Not a wish list. Initiatives ranked by impact vs. effort, each with owner and timeframe.
04 / Deliverables
05 / Results
47 applications inventoried (12 without a clear owner), 23% of SaaS spend flagged as redundant or unused, 3 critical key-person dependencies documented, and an executive plan for the next 12 months.
“For the first time we had a complete map of what we actually used. The report let us move into the next digitalization phase with a real inventory, not assumptions.”
06 / Who it's for
07 / Questions
The full project runs 3 weeks: kick-off and access setup, interviews across 12 functional areas, data analysis and cross-checking, and a final executive session with the report. We do not interrupt hotel operations.
Each Digital X-Ray is scoped based on the size of the chain and number of properties. Request a proposal to receive a detailed estimate within 48 hours.
A cybersecurity audit looks for vulnerabilities and attack vectors. The Digital X-Ray maps the full operational technology stack: what systems exist, how they integrate, what SaaS is being paid for, what Shadow IT runs without IT's knowledge, and what needs to be resolved before scaling or implementing AI.
The executive report includes a prioritized 12-month plan. If you choose, IA Operators can support implementation with a Technology Roadmap or begin automation projects directly on the already-mapped stack.
Yes. Without a complete inventory of systems and documented integrations, any AI project will build on assumptions. The result is integrations that don't work, inconsistent data, and projects that don't scale. The Digital X-Ray is the safe starting point.
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We map systems, licenses, integrations, risks, and automation opportunities before implementing AI.
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