.editorial-shell .ht-hero{padding-block:22px 66px;border-bottom:1px solid var(--ed-line)}.editorial-shell .ht-hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(420px,.92fr);gap:76px;align-items:center;margin-top:36px}.editorial-shell .ht-hero-copy>.ed-eyebrow{color:var(--ed-muted)}.editorial-shell .ht-hero h1{max-width:10.5em;margin-block:24px 30px;font-size:clamp(48px,6.2vw,92px);font-weight:500;letter-spacing:-.067em;line-height:1.02}.editorial-shell .ht-hero h1 span{display:block;color:#74796d}.editorial-shell .ht-hero-lead{max-width:39em;font-size:18px;line-height:1.65}.editorial-shell .ht-hero-note{margin-top:15px;color:var(--ed-muted);font-size:12px;line-height:1.55}.editorial-shell .ht-system-map{margin:0;min-width:0;background:#252923;color:var(--ed-paper);padding:28px}.editorial-shell .ht-system-map>figcaption{color:#b8c0ae}.editorial-shell .ht-map-stage{position:relative;height:520px;margin-top:18px;overflow:hidden}.editorial-shell .ht-map-grid{position:absolute;inset:0;opacity:.2;background-image:linear-gradient(#8f9788 1px,transparent 1px),linear-gradient(90deg,#8f9788 1px,transparent 1px);background-size:52px 52px}.editorial-shell .ht-map-stage:before,.editorial-shell .ht-map-stage:after{content:"";position:absolute;left:50%;top:50%;background:#727b6b;transform-origin:center;opacity:.65}.editorial-shell .ht-map-stage:before{width:80%;height:1px;transform:translate(-50%,-50%) rotate(27deg)}.editorial-shell .ht-map-stage:after{width:1px;height:78%;transform:translate(-50%,-50%) rotate(27deg)}.editorial-shell .ht-node,.editorial-shell .ht-map-core{position:absolute;z-index:2;display:flex;flex-direction:column;justify-content:center;min-width:110px;min-height:58px;padding:12px 14px;border:1px solid #596052;background:#30352d;font-size:14px;line-height:1.25}.editorial-shell .ht-node small,.editorial-shell .ht-map-core small{margin-top:5px;color:#b8c0ae;font-size:10px;letter-spacing:.02em}.editorial-shell .ht-node-pms{left:5%;top:7%}.editorial-shell .ht-node-booking{right:5%;top:4%}.editorial-shell .ht-node-channel{right:0;top:31%}.editorial-shell .ht-node-crm{right:6%;bottom:10%}.editorial-shell .ht-node-whatsapp{left:4%;bottom:7%}.editorial-shell .ht-node-rms{left:0;top:35%}.editorial-shell .ht-node-ops{left:35%;bottom:0}.editorial-shell .ht-node-data{left:37%;top:0}.editorial-shell .ht-map-core{left:50%;top:49%;min-width:190px;min-height:96px;transform:translate(-50%,-50%);border:2px solid var(--ed-orange);background:var(--ed-orange);color:#22241f;text-align:center;align-items:center;font-weight:600}.editorial-shell .ht-map-core small{color:#52210f;font-weight:500}.editorial-shell .ht-map-caption{margin-top:18px;color:#cbd1c3;font-size:12px;line-height:1.6}.editorial-shell .ht-proofbar{display:grid;grid-template-columns:repeat(4,minmax(0,1fr)) minmax(150px,.85fr);border-bottom:1px solid var(--ed-line)}.editorial-shell .ht-proofbar>*{min-width:0;padding:24px 18px;border-right:1px solid var(--ed-line)}.editorial-shell .ht-proofbar>:first-child{padding-left:0}.editorial-shell .ht-proofbar>:last-child{border-right:0;padding-right:0}.editorial-shell .ht-proofbar p{display:flex;flex-direction:column}.editorial-shell .ht-proofbar strong{font-size:30px;font-weight:500;letter-spacing:-.05em;line-height:1}.editorial-shell .ht-proofbar span{margin-top:7px;color:var(--ed-muted);font-size:11px;line-height:1.35}.editorial-shell .ht-proofbar a{display:flex;justify-content:space-between;align-items:center;gap:16px;font-size:13px}.editorial-shell .ht-proofbar a span{color:var(--ed-ink);font-size:18px}.editorial-shell .ht-frictions{list-style:none;margin:50px 0 0;padding:0;border-bottom:1px solid var(--ed-line)}.editorial-shell .ht-frictions li{display:grid;grid-template-columns:minmax(120px,.55fr) minmax(0,2fr) minmax(130px,.6fr);gap:36px;align-items:start;padding-block:28px;border-top:1px solid var(--ed-line)}.editorial-shell .ht-friction-index{display:flex;gap:18px;align-items:baseline}.editorial-shell .ht-friction-index .ed-eyebrow{color:var(--ed-muted)}.editorial-shell .ht-area{font-size:13px;font-weight:600}.editorial-shell .ht-frictions h3{max-width:27em;font-size:23px;font-weight:500;letter-spacing:-.035em;line-height:1.3}.editorial-shell .ht-frictions li>div:nth-child(2) p{max-width:58ch;margin-top:10px;color:var(--ed-muted);font-size:14px;line-height:1.65}.editorial-shell .ht-signal{display:flex;align-items:center;gap:9px;padding-top:5px;color:#8c3819;font:11px/1.4 SFMono-Regular,Consolas,monospace;text-transform:uppercase;letter-spacing:.04em}.editorial-shell .ht-signal span{width:8px;height:8px;flex:0 0 auto;background:var(--ed-orange);border-radius:50%}.editorial-shell .ht-diagnosis{border-bottom:0}.editorial-shell .ht-deliverables{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:18px;list-style:none;margin:54px 0 0;padding:0}.editorial-shell .ht-deliverables li{min-height:250px;padding:22px;background:#e4dfd3}.editorial-shell .ht-deliverables .ed-eyebrow{color:#73776d}.editorial-shell .ht-deliverables h3{margin-top:58px;font-size:20px;font-weight:500;letter-spacing:-.03em;line-height:1.25}.editorial-shell .ht-deliverables p{margin-top:12px;color:#55594f;font-size:13px;line-height:1.65}.editorial-shell .ht-diagnosis-cta{display:flex;justify-content:space-between;align-items:center;gap:32px;margin-top:28px;padding-top:28px;border-top:1px solid var(--ed-line)}.editorial-shell .ht-diagnosis-cta p{max-width:44ch;font-size:17px;line-height:1.55}.editorial-shell .ht-case{background:#252923;color:var(--ed-paper);padding-block:78px}.editorial-shell .ht-case-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:92px}.editorial-shell .ht-case .ed-eyebrow{color:var(--ed-orange)}.editorial-shell .ht-case h2{max-width:15em;margin-block:24px 20px;font-size:clamp(34px,4vw,54px);font-weight:500;letter-spacing:-.055em;line-height:1.16}.editorial-shell .ht-case-intro>p:not(.ed-eyebrow){max-width:55ch;color:#cbd1c3;font-size:15px;line-height:1.7}.editorial-shell .ht-case .ed-button{margin-top:30px;background:var(--ed-paper);color:var(--ed-ink)}.editorial-shell .ht-case-results dl{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));margin:0;border-top:1px solid #565e50}.editorial-shell .ht-case-results dl>div{display:grid;grid-template-columns:1fr auto;gap:8px 18px;padding:20px 0;border-bottom:1px solid #565e50}.editorial-shell .ht-case-results dl>div:nth-child(odd){padding-right:24px;border-right:1px solid #565e50}.editorial-shell .ht-case-results dl>div:nth-child(2n){padding-left:24px}.editorial-shell .ht-case-results dt{align-self:end;color:#c4cbbb;font-size:12px}.editorial-shell .ht-case-results dd{grid-row:1 / 3;grid-column:2;align-self:center;margin:0;color:var(--ed-orange);font-size:34px;font-weight:500;letter-spacing:-.05em}.editorial-shell .ht-case-results small{color:#8f9788;font-size:10px}.editorial-shell .ht-case blockquote{margin:42px 0 0;padding-left:24px;border-left:2px solid var(--ed-orange)}.editorial-shell .ht-case blockquote p{font-size:24px;line-height:1.45;letter-spacing:-.025em}.editorial-shell .ht-case blockquote footer{margin-top:18px;color:#9fa797;font-size:11px;line-height:1.5}.editorial-shell .ht-method{padding-block:78px}.editorial-shell .ht-method .ht-step-promise{margin-bottom:8px;color:var(--ed-ink);font-size:15px;font-weight:600}.editorial-shell .ht-method .ed-steps p:last-child{max-width:38ch}.editorial-shell .ht-usecases{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;list-style:none;margin:52px 0 0;padding:0}.editorial-shell .ht-usecases li{min-height:280px;display:flex;flex-direction:column;padding:30px;background:#e4dfd3}.editorial-shell .ht-usecases .ed-eyebrow{color:#73776d}.editorial-shell .ht-usecases h3{margin-top:52px;font-size:27px;font-weight:500;letter-spacing:-.04em;line-height:1.25}.editorial-shell .ht-usecases li>p:not(.ht-metric){max-width:56ch;margin-top:14px;color:#55594f;font-size:14px;line-height:1.65}.editorial-shell .ht-usecases .ht-metric{margin-top:auto;padding-top:24px;color:#52574c;font:10px/1.5 SFMono-Regular,Consolas,monospace;text-transform:uppercase;letter-spacing:.045em}.editorial-shell .ht-architecture{border-bottom:0}.editorial-shell .ht-stack{max-width:940px;margin:54px auto 0}.editorial-shell .ht-stack-layer{display:grid;grid-template-columns:160px 1fr;gap:24px;align-items:baseline;padding:17px 22px;border:1px solid var(--ed-line);background:#ebe7dd}.editorial-shell .ht-stack-layer .ed-eyebrow{color:#63675e}.editorial-shell .ht-stack-layer p{font-size:15px;line-height:1.5}.editorial-shell .ht-stack-intelligence{border-color:var(--ed-orange);background:#efc1aa}.editorial-shell .ht-stack-human{background:#252923;color:var(--ed-paper);border-color:#252923}.editorial-shell .ht-stack-human .ed-eyebrow{color:#b8c0ae}.editorial-shell .ht-stack-arrow{display:block;height:30px;color:var(--ed-orange);font-size:18px;line-height:30px;text-align:center}.editorial-shell .ht-principles{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;list-style:none;margin:52px 0 0;padding:0}.editorial-shell .ht-principles li{padding-top:18px;border-top:2px solid var(--ed-ink)}.editorial-shell .ht-principles h3{font-size:18px;font-weight:500;letter-spacing:-.025em;line-height:1.3}.editorial-shell .ht-principles p{margin-top:10px;color:var(--ed-muted);font-size:13px;line-height:1.65}.editorial-shell .ht-audience{padding-top:0}.editorial-shell .ht-audience-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:56px;margin-top:50px}.editorial-shell .ht-audience-grid h3{font-size:23px;font-weight:500;letter-spacing:-.035em}.editorial-shell .ht-audience-grid .pg-checklist{margin-top:22px}.editorial-shell .ht-audience-no h3,.editorial-shell .ht-audience-no .pg-checklist li{color:var(--ed-muted)}.editorial-shell .ht-audience-no .pg-checklist li:before{height:1px;background:#969a90}.editorial-shell .ht-closing-note{max-width:58ch;margin-top:22px;font-size:12px;line-height:1.6}@media(max-width:1120px){.editorial-shell .ht-hero-grid{grid-template-columns:minmax(0,1fr) minmax(360px,.82fr);gap:42px}.editorial-shell .ht-map-stage{height:470px}.editorial-shell .ht-deliverables{grid-template-columns:repeat(3,minmax(0,1fr))}.editorial-shell .ht-deliverables li{min-height:220px}.editorial-shell .ht-principles{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:860px){.editorial-shell .ht-hero-grid,.editorial-shell .ht-case-grid{grid-template-columns:minmax(0,1fr)}.editorial-shell .ht-hero h1{max-width:12em}.editorial-shell .ht-system-map{max-width:620px}.editorial-shell .ht-proofbar{grid-template-columns:repeat(4,minmax(0,1fr))}.editorial-shell .ht-proofbar>a{grid-column:1 / -1;padding-left:0;border-top:1px solid var(--ed-line)}.editorial-shell .ht-frictions li{grid-template-columns:minmax(110px,.5fr) minmax(0,1.5fr)}.editorial-shell .ht-signal{grid-column:2}.editorial-shell .ht-case-grid{gap:52px}}@media(max-width:720px){.editorial-shell .ht-hero{padding-bottom:42px}.editorial-shell .ht-hero-grid{gap:44px;margin-top:26px}.editorial-shell .ht-hero h1{margin-block:18px 24px;font-size:49px}.editorial-shell .ht-hero-lead{font-size:16px}.editorial-shell .ht-hero .pg-actions{align-items:stretch;flex-direction:column}.editorial-shell .ht-hero .ed-button{justify-content:space-between;width:100%}.editorial-shell .ht-hero .ed-underlined{align-self:flex-start}.editorial-shell .ht-system-map{margin-inline:-22px;padding:22px}.editorial-shell .ht-map-stage{height:430px}.editorial-shell .ht-node{min-width:90px;min-height:52px;padding:10px;font-size:12px}.editorial-shell .ht-map-core{min-width:160px;min-height:84px;font-size:13px}.editorial-shell .ht-node-data{left:33%}.editorial-shell .ht-node-ops{left:31%}.editorial-shell .ht-proofbar{grid-template-columns:repeat(2,minmax(0,1fr))}.editorial-shell .ht-proofbar>:nth-child(2){border-right:0;padding-right:0}.editorial-shell .ht-proofbar>:nth-child(3){padding-left:0;border-top:1px solid var(--ed-line)}.editorial-shell .ht-proofbar>:nth-child(4){border-right:0;border-top:1px solid var(--ed-line);padding-right:0}.editorial-shell .ht-frictions{margin-top:32px}.editorial-shell .ht-frictions li{grid-template-columns:minmax(0,1fr);gap:14px}.editorial-shell .ht-signal{grid-column:1}.editorial-shell .ht-deliverables{grid-template-columns:minmax(0,1fr);margin-top:34px}.editorial-shell .ht-deliverables li{min-height:0}.editorial-shell .ht-deliverables h3{margin-top:30px}.editorial-shell .ht-diagnosis-cta{align-items:stretch;flex-direction:column}.editorial-shell .ht-diagnosis-cta .ed-button{justify-content:space-between}.editorial-shell .ht-case{padding-block:52px}.editorial-shell .ht-case-results dl{grid-template-columns:minmax(0,1fr)}.editorial-shell .ht-case-results dl>div:nth-child(odd),.editorial-shell .ht-case-results dl>div:nth-child(2n){padding-inline:0;border-right:0}.editorial-shell .ht-case blockquote p{font-size:20px}.editorial-shell .ht-usecases{grid-template-columns:minmax(0,1fr);margin-top:34px}.editorial-shell .ht-usecases li{min-height:250px}.editorial-shell .ht-stack-layer{grid-template-columns:minmax(0,1fr);gap:8px}.editorial-shell .ht-principles{grid-template-columns:minmax(0,1fr);margin-top:38px}.editorial-shell .ht-audience-grid{grid-template-columns:minmax(0,1fr);gap:38px;margin-top:34px}.editorial-shell .ht-closing .ed-button{justify-content:space-between;width:100%}}